Welcome to my blog. Here's where I write about ~

~ my favourite items made by other artists and crafters from all over the world

~ things that inspire me

~ thoughts of the day

~ general ramblings and ... my own creations. enjoy...

Saturday, August 25, 2012

Louis Vuitton ... amazing advertising

... today i stumbled across the latest Louis Vuitton Ad Campaign for Fall ... it's awesome! 

I did a bit of sleuthing and this is what I've found out about their latest ad campaign ... courtesy of Fashionlogie ...

"Remember the $8 million, specially built locomotive Marc Jacobs sent barreling down the Fall 2012 Louis Vuitton runway? It's back, and this time, it serves as the backdrop of the house's Fall 2012 ad campaign. "We wanted to continue the journey we started with the fashion show — the glamour of travel and the romance of going somewhere," Jacobs explained. To do so, the train was deconstructed and shipped to a New York studio where it was rebuilt, filled with models, and photographed by Steven Meisel. "We wanted to maintain the comfortingly luxurious and old-fashioned journey that the collection represented. Opulence, the brocades, the beautiful cuts of the suits, and I guess, the distant romantic glamour of travel," Jacobs said."


It inspired me to find more gorgeous and amazing images from past campaigns 

...  Louis Vuitton marketing is just so clever - their use of celebrities ... spectacular props and of course the amazing Marc Jacobs creating the collections - {even if some are a bit over the top} - I think the whole package looks amazing when it's ready to present ...   {secret confession ...  would LOVE to help behind the scenes on one of these amaaaazing shoots ... just imagine handling all those gorgeous bags !!! }

 enjoy ...


Spring Summer - 2012 ... who could forget this amazing carousel? ...


... now that's my kind of horse riding ...
 
... pretty pastels ...


Fall 2010


Madonna

Francis Ford Coppola and Sophie Coppola
 
Uma Thurman

Keith Richards ... in a LV Hat???  nice coffee table Keith ...

Louis Vuitton advertisement in Shanghai ... WOW ...


~  good marketing = good sales  ~

3 comments:

Shell Sherree said...

The carousel is ~ let me find a superlative ~ nothing seems adequate! Gorgeous, to say the least. Happy weekend, dk.

EarthAppleJane said...

Marketing, so important as you say Deb, and yet so tricky when you really want to be just getting on and creating:) Thanks for finding these great pics and I say grab a bag and go for it!!

Kristie Franklin said...

Great article! The models look like mannequins. I love the carousel and the Vuitton ad for Shanghai. It's all about the packaging! :)

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