i think the first time i noticed this was on a trip to Los Angeles... (years ago - before children and marriage). i was with my cousin who lived there for many years and she took me to the Beverly Centre? (I think that's what it was called) ... WOW! i remember the stores' items were just so well packaged - they just looked BEAUTIFUL and I had to buy something ... mostly for the packaging!
... and so there started my obsession.
i've also recently discovered this website Oh Hello Friend - DOUBLE WOW... it knocked my socks off ... such adorable ideas and wonderful packaging...
need to get busy...
|so simple ... yet fabulous|
|pretty fabric... yes i have this!|
|... gotta love string !|
|... great way to use vintage ephemera and re-use parcels and old sewing patterns!|
|... and elegant ...|
~ packaging maketh the parcel ~